Love City

Love City was a mobile phone game that connected three UK cities in an urban menage a trois.

Using SMS messages, mobile location, a website and a series of events staged at different periods, Love City set out to create an experience that fused an imaginary virtual world with the actual locations in 3 real cities. Players of the game were actively encouraged to explore their own city and as a consequence reveal a secret world hidden beneath.

Players progress in the world through the act of flirting and flattery, finally revealing the true secret of Love City itself.

Love City connects the people and places of the Three Cities to create one Love City.

Partners:  Created by Active Ingredient with The University of Nottingham – Mixed Reality Laboratory.  In partnership with Broadway Nottingham, De Montfort University Leicester, Metro Cinema Derby, Nottingham Trent University, Phoenix Arts Leicester and the University of Derby, Loom, Bathysphere and Trigger.

The Love City project was a Three Cities, Create and Connect initiative delivered by a partnership of Broadway Nottingham, De Montfort University Leicester, Metro Cinema Derby, Nottingham Trent University, Phoenix Arts Leicester and the University of Derby.  The project was co-ordinated by Trampoline and Michael Pinchbeck.




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Promotional Video

Visualisation of all the SMS connections made between 1000 people in the 3 UK cities of Nottingham, Derby & Leicester.

Client

University of Nottingham Mixed Reality Lab

Date

2007